Businesses leaving the Maritimes for greener pastures is a story we’re all used to by now. So why did the founders of Clutch leave their homes in Southern Ontario to start their business in the Maritimes? Here are five reasons why Clutch chose Halifax:
The Lay of the Land
Much of Nova Scotia’s population is grouped together around the inlet. According to the 2016 Census, nearly 43% of Nova Scotians live in the HRM. This means that Clutch can offer test drives straight to the doors of more of the population, servicing up to 100km from their operation in Dartmouth.
High Rates of Dealer Fraud
Buying a used car can be tricky – especially if you’re dealing with an independent seller. Don’t take the risk – with Clutch, customers can feel safe knowing that they’re buying through a certified seller – without the hassle and commissions involved with buying from a traditional dealership!
Halifax and Dartmouth are both very locally-minded markets. Community initiatives like I <3 Local Halifax prove just how conscious Atlantic Canadian consumers are about supporting their local market. As an alternative to the big-name dealerships that dominate the market, Clutch can provide the same genuine service you’d expect from an independent shop owner.
Halifax’s tech industry is booming. The Nova Scotia government recently announced an investment of $2 million to a Halifax tech startup incubator and Mayor Mike Savage has been very vocal about his interest in Amazon’s HQ2. Halifax is quickly branding itself as a major tech hub in Canada and Clutch wanted to get in on the action.
East Coast Culture
The general kindness of Maritimers is a big draw. Clutch founders Chris, Andrew, and Stephen had all heard good things about the laid-back culture of the East Coast and knew it would be the perfect place to start from.